Content

The media landscape has changed and there are now more channels than ever – all requiring different types of content.  On the plus side this means there are more opportunities however, this can result in diluted messages unless properly managed.

Our approach is simple – we take a single ‘story’ and then create bespoke content around it for a full range of platforms which might include traditional media, digital, video, social media as well as client, partners and employee communications. This supports a consistent message and maximises budgets.

We use words, photos, infographics or film – whatever it takes.

It is all very well raising awareness and developing your presence in the sector, but what happens when a journalist, business partner or a potential client visits your website? Is the content up to scratch? Does it deliver consistent messages in a compelling fashion? Does it provide the hook that catches the bait?

Backed by experience working within the digital sector, Westons can analyse the existing content on your website. You can even take advantage of our team of experts to create absorbing copy, optimised for SEO, to ensure you are hitting the mark, both in your clients’ eyes and Google’s.